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- Published: Monday, 06 April 2015 18:42
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Criteo Completes aCommerce’s End-to-End Business Offering, Drives Significant and Measurable Growth for eCommerce Clients
- ·aCommerce partners Criteo to complete end-to-end service offering and go-to-market strategy
- ·Partnership increases web-traffic by 600% and eCommerce revenue by 800% for aCommerce clients
- ·aCommerce anticipates mobile tipping point and will expand its focus to consider multi-device usage
Criteo (NASDAQ: CRTO), the performance marketing technology company, and aCommerce, a leading eCommerce logistics and marketing services solution provider in SEA, today announced the end-of-year results for their ongoing collaboration, which started in March 2014 – a 600 percent increase in customer acquisition and 800 percent increase in revenue for aCommerce clients.
Criteo’s proprietary technology enables online businesses to expand the list of products offered on their sites while substantially increasing their web-traffic and eCommerce revenue. The company’s predictive and recommendation engine, utilizes big data and automatically evolves over time to better understand customer behaviour, providing flexibility and scalability.
As a part of aCommerce’s integrated logistics and marketing service, Criteo’s performance advertising solution segments, targets and serves each online customer with display ads personalized in real time, based on browsing behaviour and purchasing intent. Criteo also allows aCommerce clients to supplement a personalized advertisements with a static banner – for example, all users who visited a site but did not convert within 30 days were offered a special promotional code.
“Southeast Asia is the fastest growing eCommerce market at this point in time. Ensuring access to end-to-end logistics and marketing services for global brands expanding into the region, as well as local SMEs, will help maximize the region’s strong growth potential. aCommerce’s integrated service was the first to market in Thailand. As a part of our long term partnership, we aim to continually and jointly promote awareness of the eCommerce marketplace, while collectively delivering tangible and measurable business outcomes for local and regional brands,” said Yuko Saito, Managing Director, Criteo Southeast Asia.
aCommerce evaluates an advertising channel’s ROI by looking at how it improves client retention, client acquisition, customer satisfaction and overall revenue. Since 2014, Criteo’s performance advertising platform has delivered positive results for aCommerce clients – 600 percent increase in customer acquisition; 270 percent increase in unique visitor growth – higher than that from organic traffic; overall 84 percent reduction in cost per acquisition (CPA); and 800 percent increase in revenue for aCommerce clients.
“Criteo’s performance advertising technology drives actual, measurable results, which our clients value the most. As a powerful tool that directly generates revenue, it is a strong value-adding platform. We consider performance advertising to be a necessary component in eCommerce and we recommend its adoption to all our clients. Criteo’s quick response time and phenomenal level of support quality has also enhanced customer satisfaction, from a non-quantitative point of view,” said Sheji Ho, Chief Marketing Officer, aCommerce.
The Rise of Mobile Commerce and Cross-Device Usage in Southeast Asia
Consumers are frequently researching and browsing products on smartphones and tablets, before completing purchases on desktops or laptops, or vice versa. With a significant amount of Criteo’s client traffic in SEA already browsing products on mobile, and that number set to increase this year, aCommerce predicts that mobile commerce will reach a tipping point in 2015. As a result, it considers a cross-device advertising solution as a good option to have.
“The current trend is multi-device usage. Once implemented, Criteo’s cross-device technology can engage the same user across his or her PC and mobile devices. Whether Criteo’s algorithm eventually converts on desktop or mobile, it doesn’t matter. We have no bias toward any specific channel, as long as it works and shows worthwhile potential for us and our clients. Our focus is on positive end results,” added Ho.
About Criteo
Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,300 employees in 23 offices across the Americas, Europe and Asia-Pacific, serving over 7,000 advertisers worldwide with direct relationships with over 9,000 publishers.
For more information, please visit http://www.criteo.com.
About aCommerce
aCommerce is a regional eCommerce service provider on a mission to break the logistics bottleneck of Southeast Asia. Founded in May 2013, the company is based out of Thailand and with offices and distribution centers in Indonesia, Thailand, Philippines and Singapore. The company provides end-to-end eCommerce solutions for clients such as L’Oreal, Groupon, Lazada, HP, AIS, Nestle and more.
For more information, please visit http://www.acommerce.asia.
