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- Published: Tuesday, 21 October 2014 10:46
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BIG Cola presents a New World and it’s for those who THINK BIG
· The brand, that keeps the young and dynamic tone, shows on its TV commercial some fearless teenagers with the intention to change the world… the ‘BIGGERS’
· The campaign will be rolled out in 11 countries around the world
BIG Cola, the most emblematic brand from the multinational beverage company AJE, has revealed this week its new advertising campaign that will be released globally in the majority of the countries where the brand has presence.
The brand that already pursued the DREAMING BIG ideal to reach life’s goals, still wants to keep inspiring its consumers to THINK BIG, challenging them to get a daily positive and courageous attitude that helps them to achieve their dreams.
The campaign, released in 11 countries in Latin-America and Asia, keeps the slogan ‘THINK BIG’ that characterizes the brand. Amongst these countries are: Mexico, Venezuela, Ecuador, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Indonesia and Thailand. The campaign, launched globally will be presented through various media outlets: printed media, television, outdoors (billboards and bus-stops), malls and especially social media.
“With this new campaign we want to re-connect emotionally with the young people who THINK BIG. They inspire us to keep delivering our brands’ values through all the continents. We call them ‘BIGGERS’, a group of people found on Science, Arts, Culture, Sports, daily work, school and universities… on the street, pursuing to achieve their dreams. They are the main target of our campaign and we want to help them to continue to THINK BIG”, stated Jorge López-Dóriga, Chief Marketing Officer of AJE.
“At the same time we are releasing this campaign, we have also launched our new website: www.BIG-Cola.com, where we posted the real stories of all of the characters that appear on our TV commercial, and also features all information related to our brand”, finished Jorge López-Dóriga.
BIG is the flagship brand of AJE, with presence in over 20 countries on three continents, Latin America, Asia and Africa. It is the best-selling and the most international and emblematic brand of AJE’s portfolio.
BIG is a brand that fits the needs, trends, formats and flavors for each market, being the black-cola flavor the most popular one. For example, in Thailand we offer BIG Mix fruits, BIG Grape and BIG Cola (caffeine-free) flavors. While in other countries some of the favorite flavors are BIG Orange, BIG Strawberry and BIG Lemon. Innovation is part of AJE’s ongoing commitment to quality.
Thus BIG is a brand that tries to generate a positive impact through innovation and by changing the conventional, encouraging people to DREAM BIGGER and go further.
BIG Cola’s new campaign available at:
BIG Cola Facebook Thailand (https://www.facebook.com/bigcolathailand)
BIG Cola site (www.BIG-Cola.com)
About AJE
AJE is one of the largest multinational beverage companies, with presence in more than 20 countries in Latin America, Asia and Africa, and with 15,000 direct and indirect employees. Globally, AJE is the 10th largest soft drinks company in sales volume and the 4th largest producer of carbonated soft drinks (source: Euromonitor, 2011). With a strong commitment to "democratizing consumption," AJE reaches out to new consumer groups and provides them with access to high quality products at fair prices. In addition to its flagship brand, BIG Cola, AJE’s product portfolio is complemented with brands such as Cielo, Cifrut, Pulp, Sporade and Volt in the categories of water and juices, as well as hydrating and energy drinks. AJE’s vision is to be one of the top 20 multinational companies by the year 2020. For more information, please visit: www.ajegroup.com / www.facebook.com/global.bigcola
BIG Cola contact person for media inquiries:
Ramon Jiamkanokchai / Primmpak Permpatra Total Quality PR (Thailand) Co., Ltd.
02 260 5820 ext. 121 / 120 [email protected] / [email protected]
Abel Tintos Corporate Communications AJE +34 916 624 725 ext. 7016 [email protected]
